{"id":166,"date":"2020-05-08T17:00:30","date_gmt":"2020-05-08T15:00:30","guid":{"rendered":"https:\/\/tebd.eu\/tr\/?p=166"},"modified":"2020-10-09T16:24:19","modified_gmt":"2020-10-09T14:24:19","slug":"istanbul-ve-paristeki-odalar-sirketlerin-dijitallesmesine-yardimci-olmak-icin-guclerini-birlestiriyor","status":"publish","type":"post","link":"https:\/\/tebd1.eu\/tr\/haberler\/istanbul-ve-paristeki-odalar-sirketlerin-dijitallesmesine-yardimci-olmak-icin-guclerini-birlestiriyor\/","title":{"rendered":"\u0130stanbul ve Paris\u2019teki odalar \u015firketlerin dijitalle\u015fmesine yard\u0131mc\u0131 olmak i\u00e7in g\u00fc\u00e7lerini birle\u015ftiriyor"},"content":{"rendered":"<div class=\"page-header\" data-translate=\"\/news\/chambers-in-istanbul-and-paris-join-forces-to-help-companies-go-digital\/\"><div class=\"page-header-body\"><div class=\"page-header-text\"><span class=\"title\">\u0130stanbul ve Paris\u2019teki odalar \u015firketlerin dijitalle\u015fmesine yard\u0131mc\u0131 olmak i\u00e7in g\u00fc\u00e7lerini birle\u015ftiriyor<\/span><span class=\"root\">BA\u015eARI H\u0130KAYES\u0130<\/span><\/div><\/div><\/div><div class=\"row-header\"><div class=\"row-social\"><a href=\"https:\/\/twitter.com\/TEBD_Project\" target=\"_blank\" title=\"Twitter sayfam\u0131z\u0131 ziyaret etmek i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.\"><i class=\"fa fa-twitter-square\"><\/i><\/a> <a href=\"https:\/\/www.linkedin.com\/company\/tebd\" target=\"_blank\" title=\"LinkedIn sayfam\u0131z\u0131 ziyaret etmek i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.\"><i class=\"fa fa-linkedin-square\"><\/i><\/a> <a href=\"https:\/\/www.flickr.com\/photos\/181635245@N06\/albums\" target=\"_blank\" title=\"Flickr alb\u00fcmlerimizi g\u00f6r\u00fcnt\u00fclemek etmek i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.\"><i class=\"fa fa-flickr\"><\/i><\/a> <a href=\"mailto:tebd@eurochambres.eu\" title=\"TEBD Projesine e-posta g\u00f6ndermek i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.\"><i class=\"fa fa-envelope\"><\/i><\/a> <a href=\"\/tr\/bize-ulasin\/\" title=\"TEBD Projesi ile ileti\u015fime ge\u00e7mek i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.\"><i class=\"fa fa-map-marker\"><\/i><\/a> <a href=\"\/tr\/haber-bultenimize-kayit-olun\/\" title=\"Haber b\u00fcltenimize kay\u0131t olmak i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.\"><i class=\"fa fa-paper-plane\"><\/i><\/a> <\/div><\/div>\n<h5 class=\"alignright\">8 May\u0131s 2020<\/h5>\n<div class=\"clear\"><\/div>\n<h2>\u0130stanbul ve Paris\u2019teki odalar \u015firketlerin dijitalle\u015fmesine yard\u0131mc\u0131 olmak i\u00e7in g\u00fc\u00e7lerini birle\u015ftiriyor<\/h2>\n<div class=\"clear\"><\/div>\n<p class=\"j\">\u201cDijitalle\u015fme i\u00e7in E\u015fle\u015ftirme (T4D)\u201d, \u0130stanbul Ticaret Odas\u0131 (T\u00fcrkiye) taraf\u0131ndan Paris Ile-de-France Ticaret ve Sanayi Odas\u0131 (Fransa) ortakl\u0131\u011f\u0131nda geli\u015ftirilen ve uygulanan bir projedir. Avrupa Birli\u011fi taraf\u0131ndan TEBD \u00e7er\u00e7evesinde desteklenen 19 ortakl\u0131k projesinden biridir.<\/p>\n<p class=\"j\">Dijitalle\u015fme, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler (KOB\u0130&#8217;ler) i\u00e7in hem bir f\u0131rsat hem de bir zorluk olarak d\u00fc\u015f\u00fcn\u00fclebilir. Dijitalle\u015fmenin faydalar\u0131 \u00e7ok \u00f6nemli olmakla birlikte, \u015firketler genellikle kaynak eksikli\u011finden veya gerekli bilgiye eri\u015femedi\u011fi i\u00e7in geri ad\u0131m atar. KOB\u0130&#8217;lerin dijitalle\u015fme ihtiya\u00e7lar\u0131n\u0131 ele almak, 1 Nisan 2019&#8217;da ba\u015flat\u0131lan ve 2020 yaz\u0131nda sona erecek olan T4D projesinin ana hedefidir.<\/p>\n<p class=\"j\">T4D projesi, \u0130TO&#8217;nun (\u0130stanbul Ticaret Odas\u0131) \u015firketlere \u00e7evrimi\u00e7i pazarlama ve e-ticaret de dahil olmak \u00fczere dijital teknolojilerin avantajlar\u0131na eri\u015fmelerine yard\u0131mc\u0131 olmak i\u00e7in tavsiye ve destek sa\u011flama kapasitesini g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor. \u00d6zellikle, proje ortaklar\u0131, Paris CCI&#8217;n\u0131n (Sanayi ve Ticaret Odas\u0131) \u201cLes Digiteurs\u201d etiketi alt\u0131nda kendi dijital destek hizmet a\u011f\u0131n\u0131 geli\u015ftirerek edindi\u011fi bilgi ve uzmanl\u0131\u011f\u0131 payla\u015ft\u0131.<\/p>\n<div class=\"one_half\">\n<a href=\"\/assets\/articles\/41-1.jpg\" rel=\"prettyPhoto[1]\" rel=\"wp-prettyPhoto[166]\"><img decoding=\"async\" class=\"news-gallery\" src=\"\/assets\/articles\/41-1.jpg\" alt=\"Dijitalle\u015fme i\u00e7in E\u015fle\u015ftirme (T4D) Projesinden G\u00f6r\u00fcnt\u00fcler 1\/2\"\/><\/a><br \/>\n<\/div>\n<div class=\"one_half last_column\">\n<a href=\"\/assets\/articles\/41-2.jpg\" rel=\"prettyPhoto[1]\" rel=\"wp-prettyPhoto[166]\"><img decoding=\"async\" class=\"news-gallery\" src=\"\/assets\/articles\/41-2.jpg\" alt=\"Dijitalle\u015fme i\u00e7in E\u015fle\u015ftirme (T4D) Projesinden G\u00f6r\u00fcnt\u00fcler 2\/2\"\/><\/a><br \/>\n<\/div>\n<div class=\"clear\"><\/div>\n<p class=\"j\">Projenin ilk 12 ay\u0131nda, ortaklar \u0130stanbul&#8217;daki KOB\u0130&#8217;lerin dijital ihtiya\u00e7lar\u0131 \u00fczerine ara\u015ft\u0131rmalar y\u00fcr\u00fctt\u00fcler. Paris CCI, Metodoloji Transferi ve Ortakl\u0131k Geli\u015ftirme K\u0131lavuzu olu\u015fturdu ve ayr\u0131ca \u0130TO&#8217;dan be\u015f personele e\u011fitim verdi. Bu arada, \u0130TO, her i\u015fletmenin ihtiya\u00e7lar\u0131n\u0131 de\u011ferlendirmek i\u00e7in bir tan\u0131 arac\u0131yla desteklenen KOB\u0130&#8217;ler i\u00e7in bir web platformu geli\u015ftirdi ve ayr\u0131ca bir dijital d\u00f6n\u00fc\u015f\u00fcm akademisinin kurulumunu ba\u015flatt\u0131.<\/p>\n<p class=\"j\">Son birka\u00e7 hafta boyunca, dijitalle\u015fmenin i\u015fletmelerin 21. y\u00fczy\u0131lda ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in hayati oldu\u011fu daha da belirgin hale geldi. COVID-19 salg\u0131n\u0131 ba\u011flam\u0131 bir\u00e7ok \u015firketi dijitalle\u015fme y\u00f6n\u00fcnde daha h\u0131zl\u0131 hareket etmeye zorlad\u0131. Bu s\u00fcrecin sonunda, zaten dijitalle\u015fmeyi benimsemi\u015f olan \u015firketlerin di\u011ferlerinden daha az zarar g\u00f6rd\u00fc\u011f\u00fcn\u00fc tahmin edebiliriz. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn bir\u00e7ok \u015firket, \u00f6zellikle de KOB\u0130&#8217;ler i\u00e7in bir &#8216;cankurtaran&#8217; olarak rol oynayaca\u011f\u0131n\u0131 bile s\u00f6yleyebiliriz.<\/p>\n<p class=\"j\">Uzun vadede, T4D projesinin olumlu etkilerinin bilgi ve en iyi uygulamalar yayg\u0131nla\u015ft\u0131r\u0131ld\u0131k\u00e7a \u0130stanbul&#8217;un \u00f6tesine T\u00fcrkiye&#8217;nin di\u011fer b\u00f6lgelerine de yay\u0131lmas\u0131 beklenmektedir. Ayr\u0131ca, T4D ortaklar\u0131, projelerinin yaln\u0131zca \u015firketlerin dijitalle\u015fmesine de\u011fil, ayn\u0131 zamanda T\u00fcrk ve AB i\u015f topluluklar\u0131 aras\u0131ndaki kar\u015f\u0131l\u0131kl\u0131 bilgi ve anlay\u0131\u015f\u0131n g\u00fc\u00e7lendirilmesine de \u00f6nemli bir katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 umuyor.<\/p>\n<p><a href=\"\/tr\/oda-ortakliklari\/\">Di\u011fer oda ortakl\u0131klar\u0131 hakk\u0131nda daha fazla bilgi i\u00e7in l\u00fctfen t\u0131klay\u0131n\u0131z.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDijitalle\u015fme i\u00e7in E\u015fle\u015ftirme (T4D)\u201d, \u0130stanbul Ticaret Odas\u0131 (T\u00fcrkiye) taraf\u0131ndan Paris Ile-de-France Ticaret ve Sanayi Odas\u0131 (Fransa) ortakl\u0131\u011f\u0131nda geli\u015ftirilen ve uygulanan bir projedir. Avrupa Birli\u011fi taraf\u0131ndan TEBD \u00e7er\u00e7evesinde desteklenen 19 ortakl\u0131k projesinden biridir. Dijitalle\u015fme, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler (KOB\u0130&#8217;ler) i\u00e7in hem bir f\u0131rsat hem de bir zorluk&#8230;<\/p>\n","protected":false},"author":1,"featured_media":167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"class_list":["post-166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basari-hikayeleri","category-ss-istanbul-cc"],"_links":{"self":[{"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/posts\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":0,"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/media\/167"}],"wp:attachment":[{"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tebd1.eu\/tr\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}